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2em;">在国家图书馆文创店，以北京特色美食“冰糖葫芦”为灵感，进行二次设计后的冰糖葫芦艾草锤，可爱喜庆，趣味十足。记者在现场看到，不仅纸巾盒、小挂件等文创产品，还以各类毛绒类代表的、有文化典故的“可爱”产品，吸引了越来越多的年轻人购买。</p><p style="text-indent: 2em;">国家图书馆文创工作人员王琪：根据近半年的数据统计，有几款毛绒挂件销量均已过万。尤其是这款以“葱”为灵感来做的毛绒挂件，已经脱销了。</p><p style="text-indent: 2em;">近期，随着景区地坛的银杏叶变成毛绒玩具、白塔寺“穿”上毛衣的挂件纷纷出圈。从北京冰糖葫芦文创到甘肃的玩偶麻辣烫、陕西的“绒馍馍”，毛茸茸的可爱文创让传统文化以更亲近的方式融入人们的生活。在某线上平台，这些毛绒产品不仅月销量破万，有的还需要提前预订。</p><p style="text-indent: 2em;">相关数据显示，超过一半的消费者更加看重精神消费，更多的年轻人愿意为情绪价值买单。</p><p style="text-indent: 2em;">北京交通大学建筑与艺术学院教授张野：把这个需求和地域文化采集的元素结合起来，形成了可爱的地域文化符号载体，最后形成消费，消费者愿意为这个喜好买单。</p><!--enpproperty <articleid>42983928</articleid><date>2024-12-10 08:39:31:0</date><author></author><title>毛绒文创畅销！一股“可爱风”这谁招架得住??！